JOURNAL OF TOURISM AND HOSPITALITY MANAGEMENT
Year 9/Vol. 9
ONLINE ISSN 2566-2880
ISSN 2566-2872
(FOTO - NASLOVNICA)
GIS-BASED SPATIAL ANALYSIS OF CULTURAL TOURIST MOTIVES: CASE STUDY OF FOČA, BOSNIA AND HERZEGOVINA
Amina Sivac
Edin Hrelja
Nusret Drešković
DOI: 10.35666/25662880.2023.9.09
UDC: 911:338.483.12(497.6 Foča)
Abstract: The research presents some of the possibilities of applying GIS tools and methods in quantitative spatial analysis, on the example of identification and tourist valorization of tourist motives. The object of the analysis are the cultural tourism motives, specifically the national cultural-historical monuments of Bosnia and Herzegovina within the municipality of Foča. The identification of tourist motives is based on an analysis of available literature, field research, and GIS methods, utilizing thematic and topographic maps and remote sensing images. The tourist assessment of cultural tourist motives was carried out using a specifically created methodological approach, which included the creation of a set of indicators that determine the tourist value of motives, such as accessibility, amenities, ancillary services, and attractions. In the process of tourism valorization, categories of quantitative indicators were created that primarily relate to the distance of tourist motives from the analyzed indicators. The final step of the analysis implied the ranking of motives based on their potential for tourist valorization. The results of the analysis are divided into three groups: low, medium, and high potential for tourist valorization. These groups are determined based on a weight coefficient, with thresholds defined using the natural breaks method. The analysis showed that most cultural tourist motives within the municipality of Foča exhibit a high potential for tourist valorization, while nearly a third of the analyzed motives fall to the lowest end of this scale. In the process of identifying, categorizing, and valorizing tourist motives, GIS has proven to be a highly efficient tool with significant potential for optimizing the tourist planning process. The achieved results can serve as a foundation for further complex analyses of tourist motives for the purposes of tourist valorization. These studies should involve the application of qualitative methods in the analysis of additional indicators.
Key words: GIS, tourism planning, spatial analyses, tourist valorization, Bosnia and Herzegovina, Foča
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TOURISM VALORIZATION OF THE STEĆAK NECROPOLIS IN THE EAST HERZEGOVINA TOURISM-GEOGRAPHICAL REGION
Aida Bidžan-Gekić
Haris Gekić
Boris Avdić
Ranko Mirić
DOI: 10.35666/25662880.2023.9.23
UDC: 903.5:338.48-44(497.6-12)
Abstract: Stećci represent an important segment in Bosnia and Herzegovina's past that have been placed on UNESCO's World Heritage List. These medieval tombstones are distributed throughout the territory of Bosnia and Herzegovina, and are partially found in unusual and inaccessible locations such as forests, plateaus, the perimeter of mountains, and some are even submerged. Unfortunately, they have so far been neglected by all levels of government, which, among other things, causes a lack of awareness among the local population. Lately, these phenomena are increasingly occupying the attention of artists such as painters, writers, photographers, etc., and it is hoped that these specimens of Bosnian heritage will increasingly be recognized as tourist potentials. The authors of this paper will identify and evaluate certain necropolises of tombstones on the territory of the East Herzegovina tourism- geographical area with the aim of recognizing them as tourist potentials.
Key words: East Herzegovina tourism-geographical region, necropolis, Stećak, UNESCO, valorization
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UNLOCKING THE TOURISM POTENTIAL OF BORDERING REGIONS: A CASE STUDY OF TOURISM DEVELOPMENT IN FOČA (BOSNIA AND HERZEGOVINA) AND PLUŽINE (MONTENEGRO)
Tena Božović
Aida Avdić
DOI: 10.35666/25662880.2023.9.43
UDC: 338.483.1(497.6 Foča:497.16 Plužine)
Abstract: Revitalizing border areas, which in the scientific discourse are most often considered peripheral, deprived, and less developed, is the focus of contemporary geographical research. Borders, acting as demarcation lines or points of convergence, possess a dual role, offering both positive and negative contexts. This duality adds complexity to the observation, diagnosis, and action required to stimulate economic activities. Tourism emerges as an alternative solution predominantly acknowledged by local communities, which would make it easier to achieve the inclusion of geographically isolated areas in regional development policies, ultimately achieving harmonization of economic growth at the national level. The paper deals with the analysis of the state and possibilities of the development of crossborder tourism in the Bosnian-Herzegovinian-Montenegro border sector, namely in the area of the municipalities of Foča, home to Bosnia and Herzegovina's oldest national park, and Plužine, housing the Piva Nature Park. Based on a qualitative methodology (questionnaires conducted among different tourism stakeholders), the research aims to determine whether tourism as the basis of crossborder cooperation can be considered an alternative for overcoming the marginalization of the observed areas, taking into account that these are demographically and economically weakened municipalities in the context of contemporary circumstances belonging countries and what are its future perspectives. The respondents are representatives of local stakeholders who possess valuable insights and knowledge about the unique social, cultural, economic, and ecological factors in their area. The research results can serve as a significant insight into the plans and priorities of tourism development.
Key words: Bosnia and Herzegovina, Montenegro, tourism, borderlands, periphery.
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CAMPS FOR CHILDREN AS A SPECIFIC FORM TOURIST ANIMATIONS
Igor Stamenković
Anđelija Ivkov Džigurski
Ivana Nenadić
DOI: 10.35666/25662880.2023.9.65
UDC: 338.48:796.54-053.2
Abstract: Knowing that animation is a significant factor in the development of tourism and increasingly a decisive factor in the selection of tourist destinations, it can be pointed out that it is extremely important when it comes to children. While parents imagine their annual vacation as rest and relaxation from everyday work duties, children as active beings, eager for fun, games, and adventures, need an active type of vacation. The existence of Camps for children is increasingly attracting the attention of parents because they represent an alternative for their child to spend part of their vacation in a safe, meaningful place that allows the child to interact with peers. Which camps exist, what are their specificities, how relevant are Camps for children as a tourist destination and what are the benefits that Camps offer are the questions that this paper deals with.The area of Bačka Palanka was taken as a case study for survey research. Based on a survey of the teaching staff of primary schools from Backa Palanka and parents of children of lower grades of primary schools the paper presents data on how many children of primary school age visit camps and what attitude the parents take.
Key words: tourist animation, camps, children, active vacation.
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WILL YOU BE HUNGRY IN SARAJEVO? A TRIPADVISOR CONTENT ANALYSIS OF LOCAL GASTRO OFFER IN SARAJEVO
Amra Banda
Almir Peštek
Muniba Osmanović
Belma Durmišević
DOI: 10.35666/25662880.2023.9.80
UDC:338.48-6:641/642(497.6 Sarajevo)
Abstract: Sarajevo is a unique tourist destination, renowned for its blend of culture, history, and tradition, which is also reflected in its gastro offer. Numerous establishments in Sarajevo offer a diverse range of local and international cuisines, providing tourists with unique experiences and presenting the city in a distinctive and flavorful way. Reviews from tourists and online review platforms, such as TripAdvisor, have gained significant importance in shaping travelers' perceptions, destination selections, and travel planning. This paper analyses tourist’ ratings and reviews of local cuisine restaurants on the TripAdvisor website and systematically categorises different dimensions of restaurant offer (restaurant type, cuisine type, dietary restrictions, etc.). The results of this paper provide insights into tourists’ dining experience, and the quality and diversity of the local gastro offer in Sarajevo. It is expected that these findings will make a valuable contribution to the further development of the city's catering and tourism offer.
Keywords: Sarajevo, TripAdvisor, local cuisine, gastronomy, content analysis
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DEVELOPMENT OF CREATIVE ENTREPRENEURSHIP IN TUZLA CANTON TOURISM
Senada Nezirović
Denis Krdžalić
DOI: 10.35666/25662880.2023.9.88
UDC: 338.483.12(497.6 TK)
Abstract: The Tuzla Canton has a large number of valuable areas of cultural and historical heritage, which reflect diversity, authenticity, and which represents a significant potential in the development of cultural entrepreneurship in the field of tourism. The paper presents examples of creative entrepreneurship significant for the development of modern tourism in the Tuzla Canton. The goal is to present Tuzla Canton as a tourist destination for the development of a new culture of entrepreneurship that can ensure profitability, increase employment and raise the standard of living of the population. The possibilities for the development of creative enterprises in the Tuzla Canton are great, but it is necessary to seriously involve the ministries and other entities for the development of tourism in the process of design and development of the tourism strategy and the promotion of the tourism market.
Key words: cultural entrepreneurship, Tuzla Canton, tourism.
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POTENTIAL OF CREATIVE TOURISM DEVELOPMENT IN MONTENEGRO AND ITS BENEFITS TO SUSTAINABLE DEVELOPMENT OF DESTINATION
Danica Radević Pavličić
DOI: 10.35666/25662880.2023.9.97
UDC: 338.484:502.131.1(497.16)
Abstract: The results of global market research have long been pointing to the fact that the importance of the creative economy is constantly increasing, with notable synergies with tourism appearing as a side effect, offering significant potential for increasing demand and developing new products, experiences and markets. This process results in a transition from conventional models of cultural tourism to new models based on intangible culture and contemporary creativity, interaction with the local population and active contribution to the sustainable development of visiting environment. All of the above are determinants of creative tourism, which UNESCO defined in 2006 as an engaged and unique tourist experience, with active learning about art, heritage or the special character of a place and establishing a connection with those who live there and create that culture of life. Bearing in mind the increasing demand in the domain of creative tourism, as well as the fact that significant results have been achieved in the region of southern Europe in the design and planning of creative and authentic tourist contents and products, the question arises as to whether Montenegro has the prerequisites for the development of this specific model of tourism and whether it has the potential to position itself on the tourist market as an attractive destination for creative tourists. The aim of this research is to explain in more detail what is meant by creative tourism, how it can impact the sustainable development of the destination and to analyze the possibilities of developing creative tourism in Montenegro, taking into account current tourism indicators and tourism development strategy.
Key words: creative economy, creative tourism, sustainable development, Montenegro
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MOTIVATION FOR EMPLOYMENT IN HOSPITALITY INDUSTRY
Elna Sivac
Mersiha Dudić
Amra Čaušević
Edin Hrelja
Tena Božović
DOI: 10.35666/25662880.2023.9.113
UDC: 640.4:005.583.1(497.6)
Abstract: The paper uses a quantitative research approach, including data matching through an online survey. The survey contained 30 questions. The survey link was distributed to respondents via e-mail and social networks. The research was conducted during November and December of 2022. The convenience sample included 107 respondents, citizens of Bosnia and Herzegovina. The paper aims to investigate the motivation for working in the hospitality sector (hotels and resorts), that is, the problems, advantages, and disadvantages of working there. The research results showed that the respondents would work in the tertiary sector, including the hotel industry. The greatest interest is in the positions of marketing and sales, reception, and reservations. Jobs such as room maintenance, technical maintenance, and serving food have the least interest. The majority (72%) of respondents had no experience in catering. 40.2% of the respondents claim they are well-versed in technologies, and 46.7% believe they are excellent at communicating with people.
Keywords: motivation; employment; hotel industry; restaurant industry; Bosnia and Herzegovina
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DIGITAL TRANSFORMATION OF OPERATIONS IN HOSPITALITY INDUSTRY – LITERATURE REVIEW AND SURVEY FROM MONTENEGRO
Zlatibor Milić
Danica Radević Pavličić
DOI: 10.35666/25662880.2023.9.122
UDC: 640.4:004.9(497.16)
Abstract: Tourism and hospitality is very complex and sensitive industry based on selling experiences, feelings, excitements and long lasting memories. With such a high stake, all hospitality companies need to thoroughly explore market needs and present themselves as most confident and reliable service providers, in order to be competitive, innovative and attractive to the guests, but at the same time to maintain efficiency, quality and sustainability of all daily operations. Digital transformation has proved itself to be powerful tool that enables companies to gain competitive advantages, such as improved customer services, more efficient cost control and creation of new business models. Purpose of this study is to explore how digital transformation of hospitality operations can be of benefit to these enterprises and which operations were significantly enhanced by this process. In addition to a literature review regarding the above mentioned issues, as a foundation of this research, a survey was also conducted among hospitality companies in Montenegro with purpose to explore the use of digital technologies in hospitality operations, namely food and beverage service, and their awareness on benefits of these tools for both quality of service and cost control. Results of the survey have shown that there is a high level of awareness about benefits of digital technologies for overall business results among hospitality companies in Montenegro, but the lack of skills in use of digital technologies for business purposes is still evident and represents a significant obstacle to adopting new solutions and developing new business models.
Key words: digital transformation, hospitality operations, food and beverage service, Montenegro
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