JOURNAL OF TOURSIM AND HOSPITALITY MANAGEMENT YEAR 5/VOL. 5
On-line ISSN: 2566-2880
Print ISSN: 2566-2872
IDENTIFYING THE PROMOTION TECHNIQUES USED IN HOTELS IN BRASOV
Nicolae Claudiu Ochenatu, Diana Foris
DOI: 10.35666/25662880.2019.5.07
UDC: 338.48:659.1(498.45)
Abstract: This research project aims at identifying promotion techniques in the hospitality industry. It consists of identifying existing promotional techniques and finding new promotion techniques from hotel managers using the interviewing method as a research method. Over time, some hotel promotion techniques have been used to attract tourists, and these techniques have been used depending on the hotel's classification category, depending on the target market to which it is targeting, and the budget allocated to promote the hotel product. Therefore, in this research project, we will analyze the most applicable, cost-effective promotional techniques used by the managers or representatives of the hotels in Braşov through a semistructured interview made up of several questions to which interviewees will respond freely and precisely. In this project were identified the basic aspects of the research topic, the questions that come to respond to what was to be determined by the research, as well as the objectives subsequently identified. The results of the promotional actions adopted by the Braşov hotels aim to attract new customers and keep old ones, addressing directly to target customer categories as well as to the travel agency network. Also, the general public is not neglected. As a general conclusion on sales promotion techniques used in Braşov hotels, following the arguments put forward, it can be deduced that the categories of customers with income from the environment to the highest are considered for the most part but are not left apart from those with lower incomes.
Key words: promotion techniques, interviewing method, customers
AN INVESTIGATION OF TOURISM EMPLOYEES’ PERCEPTION OF WORKPLACE SPIRITUALITY IN TERMS OF DEMOGRAPHIC VARIABLES
Akın Aksu, Ömür Uçar, Rüya Ehtiyar
DOI: 10.35666/25662880.2019.5.17
UDC: 338.48:2-584(560)
Abstract: One of the most important social problems of the modern age is that working life is still far from human and spiritual values. At this point, the concept of “workplace spirituality” is an answer to this question as a new paradigm related to working life in social sciences. As research on the issue continues, the benefits of the concept for organizations, employees and employers are determined and scientific interest in spirituality-based approaches and practices is increasing in the context of the humanization of working life. This study aims to determine whether workplace spirituality of the employees working in tourism establishments differs according to demographic variables. In this context, quantitative research methods were employed and a total of 393 tourism employees were surveyed by using random sampling method. As a result of the study, a statistically significant difference was revealed in the participants’ evaluation of work place spirituality in terms of marital status, job position, income level, work experience, and educational background while no significant difference was found in terms of age, gender and tourism education.
Key words: Business life, Spirituality, Workplace spirituality
RESEARCH ON THE IDENTIFICATION OF THE ATTITUDE AND COMMITMENT OF COMPANIES IN THE BRASOV MUNICIPALITY ON THE PROGRAM "FRESH PRODUCTS" FROM OLYMPUS
Alice-Ioana Munteanu
DOI: 10.35666/25662880.2019.5.31
UDC: 658.8:[502.131.1:659.127.8 Olympus](498.45)
Abstract: The research refers to the attitude and behavior of the managers of the hotel units in the city of Brasov regarding the new program born by those from Olympus. Other studies carried out on this topic have helped us to realize how important this program is and how aggregate it is. The program from olympus aims to market the fresh products of cow, sheep and goat respectively derived from them directly to hotel units that want to serve their customers with some of the best products on the market. The hypotheses are specific to the qualitative research the formulation is made after the research goals and the conception with which we will work have been defined. The assumptions from which we started are that the program is not very well known, which can lead to the failure of this project. The research is of a qualitative type, based on a questionnaire, carried out on a total number of subjects, taking place in Brasov. Following the questionnaire support, we managed to reach the following conclusions, whereby more than half of our respondents consider that this program set up by Olympus is highly appreciated by the aggregate of consumers of different ages. Another advantage is the attention paid to the relationship with, the consumer company trying to offer through this program besides products of superior quality and a safety to consumers. In short, this article represents a good development and vision of a huge Olympus company that wants to expand taking into account the needs and wishes of the clients.
Key words: OLYMPUS Fresh Products, identifying attitudes and behaviors, qualitative research
RESEARCH ON ATTITUDES AND PREFERENCES OF TOURISTS IN THE CITY OF BRASOV ON THE INTRODUCTION OF HYBRID TRANSPORTATION SYSTEMS
Constantinescu Laurențiu
DOI: 10.35666/25662880.2019.5.37
UDC: 338.488.1-057.68 Hybrid(498.45)
Abstract: The research refers to the attitudes and preferences of Brasovian’s regarding the introduction of hybrid transport systems. Other studies carried out on this topic have helped us to understand the attitude and preferences of Brasovians when it comes to hybrid transport systems. These hybrid transport systems They are based on environmental assessment and meeting the needs of customers who call for these public transport services. The hypotheses are specific to the qualitative research, the formulation is made after the research goals have been defined and the conception with which we will work. The assumptions from which we started are that these hybrid systems have a good impact on the environment. The fact that the technology of hybrid vehicles or all electrics are gaining more ground in recent years. The research is of a qualitative type based on a questionnaire, carried out on a total number of subjects taking place in Brasov. Following the initiation of the questionnaire, we managed to reach the following conclusions, where more than half of our respondents consider that these hybrid transport systems make us - they would be very beneficial and at the same time would have been used by the tourists of Brasov, thinking about protecting the environment. Due to the fact that Brasov is a mountain town with high levels of extremely low temperatures during the winter, I thought that the first step to reduce pollution is the introduction of these hybrid transport systems. Hybrid buses have a low fuel consumption, saving about 30% of the fuel requirement of a normal diesel bus. Brasovians and tourists from the city of Brasov regarding these transport systems. In short, this art icol represents a good development and vision on Brasov as well as a good vision from the residents and those who visit Brasov
Key words: Reserch on Brasov , Systems transport of hybrid , attitudes and preferences , qualitative research.
THE IMPACT OF TOURISM ON THE BALANCE OF PAYMENTS STABILITY
Mijana Matošević Radić
DOI: 10.35666/25662880.2019.5.44
UDC: 338.48:654.034
Abstract: For a long time, the foreign exchange inflow was considered as basic advantage derived from international tourism. This tourism expenditure by foreigners constitutes an injection of liquidity into the economic area which is considered. However, the country can also be faced with the foreign exchange outflow for the purpose of international travel of residents. Although countries in terms of tourism markets are traditionally classified as emissive or receptive market, there is no evidence in the literature about the existence of indicator which can classify them depending on the stability of their tourism balance of trade. The purpose of this paper is to fill this gap, i.e. to develop an indicator that will allow empirical classification of countries, taking into account the data from their tourism balance of trade. With the theoretical elaboration of the tourism balance of trade indicator, in this paper the values of obtained indicators for European Union Member States were calculated, and the impact of tourism on the balance of payments stability in the EU Member States was analysed. The calculation of the tourism balance of trade indicator enable empirical classification of countries according to the stability of their tourism balance of trade, which allows to carry out further analysis of the impact of different aspects of tourism in each of the mentioned groups of countries.
Key words: tourism, balance of payments, tourism balance of trade, tourism balance of trade indicator
ATTITUDES AND BEHAVIOR OF THE PRODUCTS OFFERED IN A TOURIST UNIT
Popa Eugen Andrei, Foris Diana
DOI: 10.35666/25662880.2019.5.53
UDC: 338.487:339.13(498)
Abstract: The present study consists of identifying certain types of behavior, reactions and preferences of consumers and pastry products of a tourist unit, which are part of the traditional local gastronomy. The main objective of the study is to identify the preferences of foreign tourists regarding traditional pastry and confectionery products in order to improve the quality in the production sector. In order to achieve the objective, the "shadow" observation was used as a research method for a period of two months. The sample consisted of twenty foreign tourists who were interested in buying traditional pastry and confectionery products. During the observation, several aspects were analyzed, such as: the type of consumer behavior, the reactions and verbal expressions regarding the quality of the products, etc. The results obtained by the observation method confirmed the preference especially for the pastry products, as compared to the confectionery products. The conclusions of the study highlight the importance of observing foreign clients, which led to the proposal of several measures to improve the services of the tourist unit, but also to a better tourist image of the unit in the area of the tourist resort Bran. Jud. Brasov.
Key words: traditional gastronomy, observation, pastry and confectionery
THE EFFECT OF REAL EFFECTIVE EXCHANGE RATE AND NUMBER OF FOREIGN VISITORS ON TOURISM INCOME IN TURKEY: COINTEGRATION AND CAUSALITY ANALYSIS (2005- 2019)
Halil İbrahim Yavuz, Ayşe Yavuz
DOI: 10.35666/25662880.2019.5.62
UDC: 338.5-057.68:005.337(560)“2005-2019”
Abstract: Tourism is a field of activity called the “smokeless factory” with rough description, which has an important place in development and employment policies. Moreover, tourism income is an important item in the foreign exchange inflow of countries and thus in closing the current deficit caused by foreign trade deficit. For this reason, it has become one of the sectors in our country which has become increasingly important and encouraged for its development in recent years. In this study,effect of the number of foreign visitors and exchange rate which are the determinants of tourism income on tourism income is examined empirically. In the research, quarterly datas of tourism income, the number of visitors and real effective exchange rate are used. As a result of Johansen cointegration analysis, long-term cointegration relationship has been determined between the series. It has been found that the number of visitors has positive and significant, the real effective exchange rate has negative and significant effect on tourism incomes. In the vector error correction model established after the cointegration relationship, the error correction coefficient is negative but not statistically significant. As a result of Granger causality analysis; two-way causality relations between real effective exchange rate and tourism income, one-way causality relations from visitor number towards real effective exchange rate direction have been detected. As a result, it has been revealed that increasing the number of visitors is an important factor in increasing tourism incomes, and that changes in the exchange rate affect tourism income.
Key words: Tourism income, the real effective exchange rate, the number of visitors
IMPORTANCE OF THE TRANSLATION QUALITY OF MULTILINGUAL MENUS IN HOSPITALITY INDUSTRY
Alenka Suljić Petrc, Ivana Edmonds
DOI: 10.35666/25662880.2019.5.72
UDC: 338.48:[656.075:642.89=00
Abstract: Introduction: Direct contact with a guest is realized verbally for which tourist workers' knowledge of foreign languages is necessary. Apart from the verbal contact with employees, menus in hospitability facilities still serve the purpose of a business card that with its design, print, size, food and facility information, and multilingualism is a symbol of restaurant's identity and theme. By analyzing the available research, direct and indirect consequences of unprofessional translations are apparent, resulting in the incomprehensible text of a restaurant offer. Objective: In this paper the author will make a review of available literature with the aim to investigate in systematical way the existent researches dealing with the issues of quality menu translations as well as the most common present translation strategies for translating such professional texts. Material and methods: A range of methods is available for synthesizing diverse forms of evidence. These include thematic analysis, grounded theory and qualitative comparative analysis. Methods vary in their strengths and weaknesses, ability to deal with qualitative and quantitative forms of evidence, and type of question for which they are most suitable. Results and conclusion: After a systematic analysis of the previously mentioned issues through available literature, the authors' conclusion is that the menu status should be determined as a text for special purpose dedicated to the specific target group of guests - tourists. The menu language needs to be adjusted in a clear and simple way keeping the characteristics and style of food in informative function on a foreign language.
Keywords: menu, translation, guest, tourist destination, restaurant
RESEARCH ON THE DEGREE OF SUSTAINABILITY IN THE HUMAN RESOURCE MANAGEMENT IN TOURISM OF BRAȘOV MUNICIPALITY
Pascu Raphaela Ioana, Diana Foris
DOI: 10.35666/25662880.2019.5.83
UDC: 338.48:658.114.1(498.45)
Abstract: This research refers to the perception that human resource management has remained frozen over time in tourism industry, although this sector is under development. Other studies on this topic confirm employees complaints about poor pay, challenging conditions at work and few opportunities for growth and development. Change can take place at managerial level with the practice of a new, sustainable management. We wanted to identify, within a hotel unit, the current level of knowledge that managers have regarding sustainable human resource management and the degree of interest in the future application of sustainable practices. The hypotheses that we create are that the theory of sustainable management is not yet well known, therefore not so many practice it; that, it could be interest and managers would like to be better informed because this type of management brings positive results. We used a qualitative research, in which we helped with a semi-structured interview guide with open questions, responds with nominal scale, ordering scale or interval scale.We succeeded to find that half of our respondents do believe that sustainable management influence the quality of services, but a fair one is not applied, especially in tourism. Friendship, the relaxed relationship at work are the values that managers bet on when they think at sustainable management of people. They say that sustainable management is not enough to make loyal employees, but it can bring economic benefits in a long period of time. In short, this is an article that provides a view on the actual type of people management practiced in the tourism sector of Brasov and the posibility to improve it with the help of sustenability. Our work is important for creating a base in the development of human resource management, which is necessary to satisfy future customer needs.
Keywords: human resources management, human management trends, tourism, hotel management, sustainability, qualitative research.
3D MODELLING AND DIGITAL ARCHIVING OF CULTURAL HERITAGE: THE EXAMPLE OF ISMOIL SOMONIY TOMB IN UZBEKISTAN
Ali Ulvi, Fatih Varol, Abdurahman Yasin Yiğit
DOI: 10.35666/25662880.2019.5.93
UDC: 338.483.12-021.131(575.1)
Abstract: The protection of cultural heritage consists of research, examination, diagnosis, conservation and documentation. The most important factor for the success of the study is the accuracy of the identification and documentation study. In recent years, in addition to traditional documentation studies, technological developments have started to be used in the documentation studies of cultural heritage. These studies have shown themselves in the field of photogrammetry. Photogrammetry is a science that helps to create a precise 3D model of the object by making use of at least two pictures taken from different angles of the object. Photogrammetry increases the possibilities for use in cultural heritage studies, research projects and engineering applications that require highly accurate spatial data.In this study, 3D model of Ismoil Somoniy Tomb/Samanid Mausoleum in Bukhara was made in photomodeler software. All architectural details of the tomb were documented with the help of the model. The digital data obtained as a result of the study can be used by all professional disciplines in the studies related to the subject.
Key words: Cultural Heritage, 3D Model, Photogrammetry, Close-Range Photogrammetry, Ismoil Somoniy Tomb
HOW TO INCREASE PRODUCTIVITY IN LODGING SERVICE INDUSTRY IN JAPAN - REFERRING UNIQUE CASES OF BUSINESS HOTEL COMPANIES
Tsutomu Yoshioka
DOI: 10.35666/25662880.2019.5.107
UDC: 338.48:640.41(520)
Abstract: Low productivity is regarded as a problem for Japan's service industry, especially in the lodging services. As a matter of course, improvement of productivity of this industry is required urgently. Therefore, it is necessary to clarify what the academic research has shown about the productivity of lodging services so far. In addition, there are companies that maintain high productivity in this service, it is necessary to derive implications from these cases and to consider the direction of research on productivity of lodging services in the future.
Key words: Value Added, Labor hours, Approach Operation, Convenience, Increasing Revenue
THE EXAMINATION OF FACTORS INFLUENCING STUDENTS TOWARD CHOOSING HOSPITALITY AS A MAJOR; THE CASE OF UNDERGRADUATE HOSPITALITY STUDENTS
Ali A. Alalmai
DOI: 10.35666/25662880.2019.5.116
UDC: 338.488.2-053.81(73)
Abstract: This research examines the factors that influence students’ choice to major in hospitality management. Furthermore, this research assessed the role of student personality type in the academic major selection process. Data were collected from 152 undergraduate hospitality majors attending a single public university, and personality type was assessed using the Self-Directed Search based. The results may help hospitality management programs tailor recruitment materials to engage naturally entrepreneurial and outgoing potential students. The results will also help potential students discern career paths that may be most rewarding given their natural personality strengths.
Key words: Hospitality management, Education, Self-directed search, major choice, Holland, Chapman.
TRIP ADVISOR AS A TOOL FOR TOURISTS’ PREFERENCES ANALYSIS: THE CASE OF MONASTERIES AT FRUŠKA GORA MOUNTAIN, SERBIA
Nataša Dragović, Igor Stamenković, Đorđije Vasiljević
DOI: 10.35666/25662880.2019.5.128
UDC: 338.482-057.68(497.11 Fruška Gora)
Abstract: Most of the information is now available online, so tourists search different websites that can help them to choose destination, and also which activities to conduct and which places to visit at the destination. Tourists’ comments are one of the tools to realise not only good and bad sides of destinations, but also to have insight in all attractions and activities within destinations. One very efficient tool for getting travel advices is an American travel and restaurant website - TripAdvisor, which shows hotel and restaurant reviews, accommodation bookings and other travel-related content. This interactive travel forum is the largest "social travel website" in the world, with about 315 million reviewers (active and inactive) and about 500 million reviews of hotels, restaurants, attractions and other travel-related businesses. The task of this study is to use TripAdvisor as a tool to gain information about tourists’ opinion on their visit to Monasteries of Fruška Gora Mountain in North Serbia. There are 19 monasteries, built in the period from the 15th to the 18th century and aside of natural assets of this mountain, they represent valuable attractions which is why this destination is also named “Holy Mountain” or “Serbian Atos”. The contemporary trend in tourism is that people visit holy places which is why type of tourism where people travel individually or in groups for pilgrimage, missionary, or leisure (fellowship) purposes is now defined as religious tourism. This study will analyse all the comments and reviews of study area sites (monasteries) and present the global opinion on the visitors’ choice and preferences according to their travel and social characteristics.
Key words: Trip Advisor, Fruška Gora, monastery, religious tourism
DEVELOPMENT OF RELIGIOUS TOURISM IN MOSTAR TOURISM-GEOGRAPHICAL REGION
Aida Bidžan-Gekić, Lejla Žunić, Haris Gekić
DOI: 10.35666/25662880.2019.5.143
UDC: 338.48-6:2(497.6 Mostar)
Abstract: Religion has always been a powerful force that has attracted many tourists to destinations around the world. Our country is a place of meeting of different peoples and religions, which has contributed, according to the religious and cultural heritage, to be one of the richest countries in Europe. Four large religious communities in Bosnia and Herzegovina have significant shrines that are visited by tourists from all over the world, although neither the entities nor the states have a strategy for promoting religious tourism. In this paper we will present the representation of religious objects and manifestations of Mostar tourism-geographical region, their tourist valorization and proposal in order to improve this specific form of tourism.
Key words: Mostar; tourism-geographic region; tourist valorization; religious tourism; tourism development.