RESEARCH ON THE IDENTIFICATION OF THE ATTITUDE AND COMMITMENT OF COMPANIES IN THE BRASOV MUNICIPALITY ON THE PROGRAM "FRESH PRODUCTS" FROM OLYMPUS
Alice-Ioana Munteanu
DOI: 10.35666/25662880.2019.5.31
UDC: 658.8:[502.131.1:659.127.8 Olympus](498.45)
Abstract: The research refers to the attitude and behavior of the managers of the hotel units in the city of Brasov regarding the new program born by those from Olympus. Other studies carried out on this topic have helped us to realize how important this program is and how aggregate it is. The program from olympus aims to market the fresh products of cow, sheep and goat respectively derived from them directly to hotel units that want to serve their customers with some of the best products on the market. The hypotheses are specific to the qualitative research the formulation is made after the research goals and the conception with which we will work have been defined. The assumptions from which we started are that the program is not very well known, which can lead to the failure of this project. The research is of a qualitative type, based on a questionnaire, carried out on a total number of subjects, taking place in Brasov. Following the questionnaire support, we managed to reach the following conclusions, whereby more than half of our respondents consider that this program set up by Olympus is highly appreciated by the aggregate of consumers of different ages. Another advantage is the attention paid to the relationship with, the consumer company trying to offer through this program besides products of superior quality and a safety to consumers. In short, this article represents a good development and vision of a huge Olympus company that wants to expand taking into account the needs and wishes of the clients.
Key words: OLYMPUS Fresh Products, identifying attitudes and behaviors, qualitative research