JOURNAL OF TOURISM AND HOSPITALITY MANAGEMENT
Year 8/Vol. 8
ONLINE ISSN 2566-2880
ISSN 2566-2872
POTENTIALS FOR FURTHER DEVELOPMENT OF CULINARY OFFER ON TOURIST FARMS IN SLOVENIA
Simon Kerma
DOI: 10.35666/25662880.2022.8.06
UDC: 338.48-6:641(497.4)
Abstract: Farm tourism is among the most important supplementary activities on farms in Slovenia, but its role within tourism sector is still relatively modest. However, in the last decade we can observe a gradual increase in the number of tourist farms, especially those offering accommodation. The emergence of covid-19 even benefited the popularisation of tourist farms, especially among domestic tourists. Slovenia also gained the status of the European region of gastronomy 2021, but this has not been properly utilised for the promotion and further development of culinary offer on tourist farms in the country, which could build its gastronomic visibility through the best tourist farms as well. The potential of culinary offer on Slovenian tourist farms has not yet been thoroughly researched, although this potential is recognised in several strategic development plans. According to the latest data, the supplementary activities of farm tourism are carried out on 1,215 agricultural
holdings. Majority of these agricultural holdings (78.8%) offer accommodation, food and drink, which is particularly important for the development of culinary tourism in Slovenian rural areas.
In our nationwide research project, one of the main activities was a survey among the holders of supplementary activities on tourist farms. The survey was conducted from November 2021 to February 2022 on a representative sample of 300 tourist farms from all Slovenian regions. We managed to survey 128 tourist farms in total, and most of them were conducted directly in the field. The rather long and complex questionnaire contained various aspects of the operation and supply, as well as the needs and potentials of tourist farms. We paid special attention to the culinary offer and related services on tourist farms. The surveyed Slovenian farmers undoubtedly see the offer of local food and drinks as the biggest opportunity for further development of farm tourism.
Keywords: farm tourism, supplementary activities on tourist farms, culinary (food and drink) offer, Slovenia
DARK TOURISM EXPERIENCES WITH CANVAS MODEL IN THE CONTEXT OF TOURISM ENTREPRENEURSHIP
Osman Ünüvar
Mürsel Kaya
Mete Sezgin
Original Scientific Article
DOI: 10.35666/25662880.2022.8.16
UDC: 338.482-1 CANVAS
Abstract: Dark tourism, in its original form, includes concentration camps, dungeons cemeteries, disaster zones, spooky castles, horror movie locations and war zones, etc.
Includes site visits. Today, however, such travels have become popular with museums, panoramic museums, battlefields, tombs, palaces, etc. This travel experience, which has attracted a lot of attention especially by young people in recent years, draws attention in many countries and cities, rural areas. This type of tourism, which can be combined with spirituality in the depths of the human spirit, provides social and economic contributions to the visited region. In this research, it is aimed to investigate guest experiences in the context of dark tourism and these experiences in the context of tourism entrepreneurship by making use of the CANVAS model.
Keywords: Tourism, Dark Tourism, Tourism entrepreneurship, Canvas Mode
TOURISM POTENTIAL RANKING IN AZERBAIJAN BY REGIONS THROUGH THE ANALYTICAL HIERARCHY PROCESS
Mürsel Kaya
İslam İslamzade
Mete Sezgin
Original Scientific Article
DOI: 10.35666/25662880.2022.8.29
UDC: 338.483.11:167.2(555)
Abstract: In recent years, it can be said that many types of tourism have emerged in Azerbaijan, as in the whole world. These types of tourism, which are important in diversifying tourism products, have proven their effectiveness in seeking innovation in tourism, increasing tourism awareness, keeping tourists away from noise and concrete life, natural environment and service quality. These types of tourism are developed in many regions of Azerbaijan and are actively used by tourists today. These types of tourism have an important place in the tourism potential of the country and regions. The main purpose of the study conducted in this direction has been determined as the discovery of the most prominent tourism region of Azerbaijan in terms of tourism potential with the AHP method. After the analysis of the data obtained, the region with the highest value in terms of tourism potential of the country was determined as the Baku-Absheron Tourism Region. The research has the quality to be a reference for future studies on this and similar subjects.
Keywords: Azerbaijan, Tourism Potential of Azerbaijan, AHP Method
THE EFFECT OF SOCIAL INTELLIGENCE ON SOCIAL ENTREPRENEURSHIP PERCEPTION: A STUDY IN A VOCATIONASCHOOL FOR SENIOR UNIVERSITY STUDENTS
Aykut Bedük
Mehmet Ali Canbolat
Original Scientific Article
DOI: 10.35666/25662880.2022.8.42
UDC: 37.03:005.961
Abstract: While social intelligence represents understanding each individual belonging to the society and acting skillfully in human relations, social entrepreneurship is an important type of entrepreneurship in order to eliminate inequalities between people around the world. In this quantitative study, which is planned as a cross-sectional type, it is aimed to determine the effect of social intelligence on the perception of social entrepreneurship of university students who are about to start their profession. Questionnaire technique was used as a data collection tool in the research. The research was conducted with 149 students who were candidates to graduate from a state university vocational school. In line with the findings, a moderate, positive and statistically significant relationship was determined between social intelligence and social entrepreneurship. As a result of the regression analysis, it was determined that 12% of the variance in social entrepreneurship was related to social intelligence.
Key words: Social intelligence, social entrepreneurship, students
GAP IN THE STUDENTS' AND TRAVEL AGENCIES' OPINION ON THE NECESSARY KNOWLEDGE AND SKILLS TO WORK IN TRAVEL AGENCIES
Anamarija Elez
Mijana Matošević Radić
Josipa Strunje
Original Scientific Article
DOI: 10.35666/25662880.2022.8.55
UDC: 338.486.22:37.015.3(497.5)
Abstract: Travel agencies are important stakeholders in the development of tourism in the destination. They create integrated tourism products with high value added. Therefore, in addition to formal knowledge, they expect specific skills from their employees. However, the study programmes of educational institutions in the field of tourism often focus more on specific knowledge and skills in the hotel industry, at the same time neglecting the business of travel agencies. In addition, it is necessary to consider whether the existing formal education provide knowledge and develop skills that are crucial for the business of travel agencies. Therefore, the aim of this paper is to investigate if there is a gap in the opinions of students (future employees) and travel agencies on the knowledge and skills necessary for working in travel agencies. For this purpose, research was conducted on students of the University of Split, University Department of Professional Studies and the travel agencies in Croatia measuring the probable difference in their opinions. The results indicated that the opinions of both groups of respondents were agreed to the most important knowledge and skills for work (sales skills, foreign languages and digital business). The considerable significance of international work or educational experience was also confirmed by both groups of respondents. Still, there is a difference relating to recommendations that employers give more emphasis than the future employees who haven’t yet recognized their importance. Consequently, it is necessary to encourage continuous cooperation between the educational institution and the employers in order to obtain detailed information about the necessary knowledge and skills in the field of travel agency business, and on the other hand, to stimulate students to make more effort preparing and presenting themselves as much as possible to a future employer.
Key words: travel agency, educational institutions, knowledge, skills, recommendation
TOURIST VISITS AND OVERSTAYING IN CANTON SARAJEVO
Alma Pobrić
Emina Ajanović
Original Scientific Article
DOI: 10.35666/25662880.2022.8.64
UDC: 338.48:640.41(497.6 KS)
Abstract: The paper includes the monitoring of data on changes in registered tourist arrivals and overnight stays in the municipalities of Sarajevo Canton. Data were registered for the period from 2013 to 2021, based on which the trends of tourist movements were concluded. Tourist arrivals were also analyzed depending on the type of accommodation capacity. The structure of tourists was analyzed for the recent period, from 2019 to 2021. In addition to the analysis of the number of visits, an effort was made to offer answers to the motives for a tourist visit to Sarajevo as a destination.Tourist trends in Sarajevo are influenced by the motives of the tourist visit, among which cultural and historical characteristics stand out as the most significant.
Key words: Sarajevo Canton, tourist arrivals, overnight stays, motives for visit
PROFILE OF FOREIGN TOURISTS VISITING SARAJEVO DURING WINTER
Amra Čaušević
Amra Banda
Original Scientific Article
DOI: 10.35666/25662880.2022.8.81
UDC: 338.48-054.68"324"(497.6 Sarajevo)
Abstract: Sarajevo is a very popular tourist destination during the winter months. A large number of foreign tourists visit Sarajevo during the winter, mostly because of the New Year and Christmas holidays, but also because of the proximity to famous Olympic mountains such as Jahorina, Bjelašnica, Igman, and Trebević. The purpose of this paper is to provide an answer about the demographic characteristics and other characteristics of foreign tourists who visit Sarajevo in winter. Descriptive statistics were used in the interpretation and analysis of the obtained data. The results of the research show that the largest number of respondents are employed, that they most often come with friends, individually and without children. The main reason for visiting the destination is rest and relaxation. Most of the respondents intend to stay in Sarajevo for two to three nights. There is a slightly higher number of respondents for whom this is the first visit to Sarajevo, but over 47.2% of respondents have already stayed in Sarajevo before and they have most often visited Sarajevo, namely 1 to 5 times. 89 respondents already knew of Sarajevo as a tourist destination.
Keywords: tourism destination, Sarajevo, foreign tourists, winter
TOURISM AND DEPOPULATION IN MOUNTAIN REGIONS OF BOSNIA AND HERZEGOVINA: CASE STUDY OF BJELAŠNICA AND VRANICA
Amra Banda
Boris Avdić
Aida Avdić
Aida Korjenić
Original Scientific Article
DOI: 10.35666/25662880.2022.8.93
UDC: 338.48-44:314.723(23.0)(497.6 Bjelašnica/Vranica)
Abstract: Many rural mountain areas face the challenges of negative demographic trends, caused by emigration, low fertility rates, and the accelerated process of demographic ageing. Such processes are direct consequence of the war events and the situation that followed, as well as industrialization, which indicates the need to revitalize or mitigate these negative effects. Tourism is often cited as a factor in stimulating development process, so this paper examines relationship between the development of tourism activity and the degree of depopulation of rural settlements in the Bjelašnica and Vranica mountains. The paper uses the demographic and statistical (t-test) methods, as well as a survey to examine the attitudes of local population towards the development of tourism. Based on the conducted analysis at the level of the main indicators on population and tourism activity, conclusion about positive connection between tourism and reduced level of depopulation in the moutain regions can be drawn.
Keywords: depopulation; tourism; Bjelašnica; Vranica; rural settlements; rural revitalization.
IDENTIFICATION AND VALORIZATION OF TOURIST MOTIVES - CASE STUDY OF THE OLD TOWN OF DUBROVNIK IN ILIJAŠ
Nusret Drešković
Edin Hrelja
Muniba Osmanović
Belma Durmišević
Original Scientific Article
DOI: 10.35666/25662880.2022.8.108
UDC: 338.48-44:528 GIS(497.6 Ilijaš)
Abstract: The subject of research is the identification and valorization of tourist motives - a case study of the Old Town of Dubrovnik, in the area of Ilijaš municipality. Tourist motives form one of the three basic elements (attractive, communicative and receptive) that are important for undertaking tourist movements. The goal of the research is to show the tourist value of the Old Town of Dubrovnik by analyzing all elements of tourism valorization. Also, the goal is to determine the courses of action that can be taken through the process of tourism planning in order to increase its overall tourist value. In addition to the assessment of tourist value, the evaluation of tourist potential belongs to the domain of spatial planning (special purpose spatial planning), so the choice of evaluation procedure depends on the purpose of valorization. The identification and valorization of tourist motives on the example of the Old Town of Dubrovnik will be realized on the basis of field research, GIS methodology and relevant methodologies for the evaluation of tourist motives. When evaluating the tourist motive, the following constitutive elements were taken for evaluation: tourist location, attractiveness of the motive, ambience, construction and compatibility. The application of
GIS has a very important role in the entire process of identification and valorization of tourist
potentials and tourism development planning. The assessment of the total tourist value is based on spatial data that includes physical-geographical (relief characteristics, hydrography of the area, etc.) and social-geographical characteristics of the area (compatibility, proximity to traffic routes, proximity to emission centers, etc.), and is based on the application of modern geoinformation technologies. Field research was supplemented and validated research results obtained from cabinet research and research based on the application of geoinformation technologies. In relation with the previously mentioned analyses, the relevant methodology for the evaluation of tourist motives will be applied, based on the evaluation of the constitutive elements of tourist value. The implemented methodological procedure will provide an insight into the touristic value of the Old Town of Dubrovnik, as well as the directions of action aimed at its increasing.
Keywords: identification, valorization, motives, Old Town Dubrovnik, GIS, tourism, spatial planning
POTENTIAL TOURISM PRODUCTS OF TUZLA CANTON
Željka Stjepić Srkalović
Semir Ahmetbegović
Fadila Kudumović Dostović
Original Scientific Article
DOI: 10.35666/25662880.2022.8.126
UDC: 338.485.2(497.6 TK)
Abstract: Tourism products are the most important factors in attracting tourists to certain destinations, that is, the tourism product could be seen as the overall result of tourist consumption or the totality of products and services that generated the total tourist consumption. A tourism product is a combination of tangible and intangible elements, such as natural, cultural and artificial resources, attractions, facilities, services and activities around a certain center of interest that represents the core of the destination's product. The more diverse, independent and better marketed the tourist products are, the more competitive the destination is. Tourism product of Tuzla Canton is based on the characteristics of the area and tourist needs, and within it, we distinguish several basic forms of movements that are directed towards the environment, culture, and events of the Tuzla Canton. All municipalities of the Tuzla Canton have, at least, the potential of developing tourism and tourism products related to rural areas and areas of preserved natural environment. The paper presents the primary and secondary forms of tourism in rural areas and ways of enriching the tourist offer of the Tuzla Canton with the aim of creating the highest quality tourist product of this destination.
Keywords: tourism products, tourist destination, special interest tourism, Tuzla Canton