JOURNAL OF TOURISM AND HOSPITALITY MANAGEMENT
Year 7/Vol.7
ONLINE ISSN 2566-2880
ISSN 2566-2872
THE RELATIONSHIP BETWEEN TOURISM IMPACTS, HAPPINESS AND TOURISM DEVELOPMENT
Perunjodi Naidoo[1]
Prabha Ramseook-Munhurrun[2]
Soolakshna Lukea-Bhiwajee[3]
Sadhiska Bhoojedhur[4]
Original Scientific Article
DOI: 10.35666/25662880.2021.7.13
UDC: 338.48:17.022.34(698.2)
Abstract: The purpose of this study was to investigate the impacts of tourism on the happiness of the local community in Mauritius. A study on happiness is important since in recent years, it has been acknowledged that the contributions of tourism should not be measured in economic terms alone. It is important to look at the long-term contributions of tourism and the development of an industry such as tourism should seek more significant and broader outcomes for its population. Hence, its relationship to happiness cannot be overlooked because studies have shown that happy people are more likely to perform positive activities and display optimistic behaviours that benefit societies at large. The study uses a quantitative approach through the use of a questionnaire. The quantitative data for this study were collected from a sample of 600 local residents in Mauritius. It was found that two factors, namely economic impacts, and local services significantly and positively influenced community happiness and support for tourism mainly due to the considerable economic dependence and significance of the tourism industry for Mauritius. Contrastingly, health and well-being impacts negatively influenced community happiness and resident’s support for future tourism development. Other tourism impacts did not directly significantly influence happiness and the residents’ perceptions of future tourism development.
Key words: Happiness, Tourism Impacts, Community, Wellbeing, Mauritius
DRIVERS AND CHALLENGES OF CREATIVE AND INNOVATIVE SUSTAINABLE ENTREPRENEURSHIP: CASE OF SOUVENIRS AND CRAFTS PRODUCTION IN MAURITIUS
Prabha Ramseook-Munhurrun[1]
Perunjodi Naidoo[2]
Soolakshna Lukea-Bhiwajee[3]
Sadhiska Bhoojedhur[4]
Original Scientific Article
DOI: 10.35666/25662880.2021.7.25
UDC: 338.487[39:688.3](698.2)
Abstract: The purpose of this study was to explore the key drivers and challenges in souvenirs entrepreneurship and to broaden understanding of souvenir production through the examination of creativity and innovation in craft souvenirs. Despite the importance of innovation to all sectors of the economy, creativity and innovation has not been sufficiently studied from the perspective of SMEs in the tourism industry in Mauritius. A qualitative approach was used to explore the entrepreneurs’ understanding and experiences of creative and innovative sustainable approaches in designing and producing sustainable locally made artefacts for the tourism industry. Semi-structured interviews were conducted with 25 SMEs using purposive and snowballing samplings to facilitate the access to hard-to-reach SMEs. The qualitative data was content analysed for prominent themes. The criteria used by the SMEs to explain creative and innovative sustainable crafts and souvenirs were workmanship, eco-friendly, originality and uniqueness of local heritage, and local inspiration. The findings further revealed that challenges such as lack of skilled labour, labour cost, availability and price of raw materials, unfair competition, and sales and marketing support impacted on the production of locally handmade and authentic crafts and souvenirs. The findings of this study can provide useful information for souvenir producers/retailers, tourism decision-makers and tourism authorities when developing crafts and souvenirs that reflect aspirational experiences for travellers and also an opportunity to use these tourism products as a powerful destination marketing tool.
Key words: Crafts and Souvenirs, Creativity and innovation, Sustainability, Destination marketing, Mauritius
CHALLENGES OFPROTECTED AREA’S MANAGEMENT IN COOPERATION WITH TOURISM STAKEHOLDERS: A CASE OF LANDSCAPE PARK STRUNJAN
Emil Brazzatti[1]
Simon Kerma[2]
Original Scientific Article
DOI: 10.35666/25662880.2021.7.42
UDC: 338.484:502.131.1(497.4 Strunjan)
Abstract: Protected areas are particularly sensitive places that require proper management. The development of tourism in protected areas is a challenging task. It presupposes good relations between the manager of the protected area and various tourism stakeholders. A selected protected area in Slovenia, the Landscape park Strunjan, has been chosen as a case study. Park Strunjan is located in a well-developed tourist environment and is easily accessible, which is one of the reasons for high visitor count by one-day visitors and holiday guests. However, this is a protected area, and it is thus necessary to introduce sustainable principles in its tourist development. The aim of this study was therefore to address the quality of cooperation of the protected area management with tourism stakeholders in the Landscape park Strunjan and determine whether it is possible to apply the integrated approach in the area. Four semi-structured interviews with the manager and the selected tourist stakeholders were conducted, alongside an analysis of tourist offer and visits. The results show that the destination is not yet sufficiently developed in the direction of sustainable tourism.
Keywords: tourism in protected areas, protected area management, sustainable development, Landscape park Strunjan, Slovenia.
EVALUATION OF DAIRY PRODUCT SUPPLIERS FOR TOURISM INDUSTRY IN TURKEY BY USING THE SECA APPROACH
Ömer Faruk Görçün[1]
Hande Küçükönder[2]
Original Scientific Article
DOI: 10.35666/25662880.2021.7.53
UDC: 338.486.3:640.45(560)
Abstract: The tourism industry encounters many complicated decision-making problems on supplier selection. Companies have to make a very comprehensive collaboration with many suppliers to give quality hospitality services. However, selecting appropriate suppliers is not easy, as many conflicting criteria affect the evaluation processes. Furthermore, complexities are ever-increased depending on the number of alternatives and criteria. This paper proposes a novel multi-criteria decision-making (MCDM) framework to solve these decision-making problems encountered in the tourism and hospitality industries. The proposed framework consists of two MCDM techniques. First, the Simple Additive Weighting (SAW) method was applied to convert the subjective evaluations of some criteria to the crisp values. Second, the simultaneous evaluation of criteria and alternatives (SECA) technique was implemented to identify the criteria weights and determine the preference ratings of the decision alternatives. In this perspective, the proposed methodological framework was applied to evaluate dairy products suppliers in Turkey. The identified evaluation criteria are price, reliability, delivery performance, product quality, payment ease, packaging quality, warranty period, product variety, production capacity, and financial situation. According to the analysis results, it has been observed that the criterion of financial situation is the most influential factor, and the A4 option is the best alternatives.
Key words: Tourism and Hospitality, Multi-Criteria Decision-Making (MCDM), Simultaneous Evaluation of Criteria and Alternatives (SECA), Simple Additive Weighting (SAW), Supplier Selection
APPLICATION OF GIS IN TOURISM DEVELOPMENT PLANNING OF BIJAMBARE PROTECTED AREA
Edin Hrelja[1]
Nusret Drešković[2]
Aida Korjenić[3]
Amina Sivac[4]
Original Scientific Article
DOI: 10.35666/25662880.2021.7.70
UDC: 338.48[911.2:528GIS](497.6 Bijambare)
Abstract: The subject of the research is the application of GIS in tourism development planning, a case study of the protected natural area of Bijambare. The research aims to show the benefits of the application of GIS in the use of existing and the establishment of new tourism products within protected natural areas. Protected natural areas are a valuable tourist potential, but as such, they are often under significant tourist pressure, losing their original role - nature protection. Therefore, it is necessary to consider all elements of the environment when planning the development of tourism within them. The application of GIS has a very important role in the overall process of valorization of tourism potentials and tourism development planning. The identification of tourist potentials is the initial phase in the process of tourist valorization, which in the modern scientific concept of research includes the creation of databases that are thematically established. Tourist valorization is also based on spatial data that include natural geographic (characteristics of relief, the hydrography of area, etc.) and socio-geographical characteristics of the area (proximity of roads, the proximity of emitting centers, etc.), and the most adequate can be seen using modern geoinformation technologies. The implementation of the mentioned concept of tourism development planning, presented through the conducted research, will contribute to the reduction of anthropogenic tourist pressures within protected natural areas.
Keywords: protected areas, GIS, planning, tourism, environment, Bijambare
THE PROFILE OF TOURISTS DURING SARAJEVO FILM FESTIVAL
Amra Čaušević[1]
Amra Banda[2]
Original Scientific Article
DOI: 10.35666/25662880.2021.7.84
UDC: 911.3:338.48-611SFF(497.6 Sarajevo)
Abstract: Sarajevo Film Festival is of great importance for the image and competitiveness of Sarajevo as a tourist product. It has been held every year since 1995 in Sarajevo and has an average attendance of about 100,000 film lovers. An event of any kind, which gathers more than 100,000 visitors in Sarajevo, hosts an impressive number of world media, employs a large number of young people, fills the capacity of hotels, restaurants, draws offers from the tourist community, is the best promoter not only of Sarajevo but the whole country and the leverage for the development of the country in other areas too. The aim of this paper is to analyze the profile of tourists visiting Sarajevo during the Sarajevo Film Festival. Statistical significance tests and descriptive statistics were used in the analysis of the results.
Keywords: tourism, event tourism, Sarajevo, Sarajevo Film Festival
BANJA LUKA AS THE LEISURE AND RECREATIONAL TOURISM-GEOGRAPHICAL REGION
Original Scientific Article
DOI: 10.35666/25662880.2021.7.93
UDC: 913:338.48(497.6 Banja Luka)
Abstract: Banja Luka as the leisure and recreational tourism region is rich in natural tourism potentials, where specific forms of tourism can be developed: mountain, hunting, rural, excursion-recreational, adventure, recreational-sports, fishing, speleological, ecotourism, religious, cultural, event, business, congress and transit tourism. This paper presents the main natural-geographical features of this tourism region, as well as the possibility of its valorization for the development of leisure and recreational tourism. There will be applied few different and adopted models related to tourism regionalisation, identification and valorisation of natural potentials in order to define leisure and recreative tourist sites. There are plenty of them in the region of Banja Luka and some of them are even protected areas (Kozara NP), as well as the part of UNESCO World Heritage List (Strict Nature Reserve Primeval Forest Janj).
Key words: Banja Luka tourism region, natural potentials, leisure and recreation, tourism valorization, protected areas