JOURNAL OF TOURSIM AND HOSPITALITY MANAGEMENT YEAR 4/VOL. 4
On-line ISSN: 2566-2880
Print ISSN: 2566-2872
EMPLOYEE INVOLUNTARY TURNOVER COSTS IN TOURISM INDUSTRY: A LOOK FROM 5-STAR HOTELS IN ANTALYA REGION OF TURKEY
Akın Aksu
DOI: 10.35666/25662880.2018.4.07
UDC: 338.488.2:656.025.2-058.234.9(560 Antalya)
Abstract:Turnover has special importance in the hospitality industry. The main importance of employee turnover comes from its negative economical effects on establishments. Employee turnover rates are high, in both the private sector and the govermental sector. It is not easy to find validated and updated information on this subject for Antalya. Neither cost components nor costs of personnel turnover have been investigated in detail. The calculations show that with increases in qualification and experience, the costs of turnover increase. For 2016, the turnover costs for a housekeeper are between 2,179 US$ and 5,475 US$, between 2,009 US$ and 7,221 US$ for a reservation chief, between 8,283 US$ and 29,996 US$ for a food & beverage manager, and between 11,555 US$ and 24,391 US$ for a front office manager. Hotels must be careful, especially regarding involuntary turnover, because this generally serves as a red flag to employees and potential applicants. Hotels with consistently high involuntary turnover rates could have serious problems recruiting new employees in the future.
Keywords: Employee involuntary turnover, tourism industry, 5-Star Hotels, Antalya
COMMUNITY BASED TOURISM DESTINATION ATTACHMENT AND RE-VISIT INTENTION: EFFECT OF ANTHROPOGENIC AND HEDONIC VALUE
Teck-Weng Jee, Hui Bun Ting, Mung Ling Voon
DOI: 10.35666/25662880.2018.4.18
UDC: 338.487:[17.036.1+572.08](595)
Abstract: This study attempts to determine tourists’ re-visit intention towards community based tourism destinations in the context of a developing country. Tourists’ anthropogenic value, hedonic value and destination attachment are investigated to determine what contributes to tourists’ re-visit intention. In this study, a causal research design was adopted, and employed descriptive and Partial Least Squares-Structural Equation Modelling (PLSSEM). This study surveyed 216 tourists from different community-based tourism destinations in Sarawak, Malaysia. Findings of this study provide partial supports towards the effect of anthropogenic value and hedonic value on tourists’ re-visit intention towards community-based tourism destinations, mediated by destination attachment. The study suggests to practitioners that it is crucial to understand the impact of tourists’ anthropogenic value and hedonic value, as well as destination attachment and re-visit intention, especially, in developing effective marketing strategies for better market segmentation and targeting. Thus, the outcome of this study will help to expand the current knowledge on similar areas of community based tourism destinations, and contributively effect of anthropogenic value, hedonic value and destination attachment on re-visit intention towards community-based tourism destination in a developing country context.
Key words: Anthropogenic value, hedonic value, destination attachment, re-visit intention, community based tourism destination
CLASSIFICATION OF A POSITIONING STRATEGY OF NIGHT MARKETS AS SHOPPING TOURIST DESTINATION
Nealnara Wongkerd
DOI: 10.35666/25662880.2018.4.40
UDC:338.48:347.731.2”345”(593)
Abstract: Shopping at night markets is one of the most enjoyable ways for tourists who can get opportunity to getting up close local life in Thailand's capital. While tourists continually seek more diverse and rich experiences through a new adventures and new locations, night markets are spread out in most areas of the city and offer an incredibly diverse range of foods, goods and products, and entertainment. This article attempts to outline the theoretical backgrounds of night markets by introducing the views and results of the most relevant researchers in this field. First, the international literature is reviewed, then the most comprehensive case studies in night markets characteristics are introduced, finally the results of night markets case studies are outlined with a special emphasis in Bangkok. The study areas covered more than twenty night markets in Bangkok. Night markets’ characteristics and their position strategy are clustered to discern common pattern that are used in classifying night market characteristics. The contribution of this study will offer a comprehensive framework that can be used as a basis for more discussion and future research.
Key words: shopping tourism, night markets, positioning strategy, Thailand
DETERMINATION OF ELECTIVE COURSES BY THE METHOD OF ANALYTICAL HIERARCHY PROCESS AND AN APPLICATION IN TOURISM FACULTIES
Münevver Çicekdagi, Abdullah Karaman
DOI: 10.35666/25662880.2018.4.52
UDC: 338.48:[378.096+06.067](560)
Abstract: It is observed that course programs are divided into two as obligatory and elective courses in faculties. Obligatory courses are the ones, which the students have to take for being able to graduate from their school. Elective courses are the ones, which can be taken according to the choices of the schools or students. Other than obligatory courses, giving the possibility to choose the courses they can take to the students is also appropriate approach for democratic understanding of today. It is accepted that elective courses prepare the students for the life and that they are useful in revealing their interests and abilities. Presenting different alternatives to the students will also help them develop positive attitudes toward school. The aim of this study is to help lecturers make the most proper decisions to the elective courses to be opened in travel and tourism management guidance departments of tourism faculties. Application was made to the lecturers of tourism faculty, and the performance of 5 alternative elective courses to be taught to the undergraduates over 4 years was assessed by using the method of Analytical Hierarchy Process (AHP), one of multi criteria decision making. During analysis of the data, package program called Super Decision was utilized. As a result of analysis made, the priorities of alternative elective courses were identified according to 3 different criteria. Following the studies, the results obtained were shared with the authorized people of the relevant department.
Key words: Elective Courses, Analytical Hierarchy Process, Tourism Faculties
MARKET SEGMENTATION IS THE KEY TO SUSTAINABLE OPERATION OF B&B
Li Zhang
DOI: 10.35666/25662880.2018.4.75
UDC: 338.487:659.113.2 B&B(510)
Abstract: The Chinese B&B industry started in 2011, the Mogan Mountain B&B became the banner of the domestic industry in 2015. Then the entire B&B industry is imitated and appeared serious homogeneity problems, which forced the manager to look for their own competitive advantage. The objective of the article is through the market segmentation to identifying target customer groups, and combine the orientation of the B&B with the customer demand. Set up a multi-directional marketing scheme according to the characteristics of the target customer and the behavior of consumption. This article uses the quantitative research method to collect the information. The research shows that the main target customer of B&B is divided into two categories: 1、tourism vacationers; 2、weekend vacationers. In conclusion, according to the report on 《Market Prospect and Investment Analysis of B&B Industry》, the growth rate is 12000/year. By 2017, the B&B’s number is 53852 in China. With the expansion of the B&B market, which enforces the B&B industry facing a reshuffle. Therefore, the owners of the B&B should find the way to sustainable management through the market segmentation.
Key words: Bed&Breakfast industry, market segmentation, target customer, Mogan mountain
THE SPECIAL UTILIZATION OF CASTLES IN TOURISM – FESTIVALS IN THE HERITAGE SITES
Judit Péterfi
DOI: 10.35666/25662880.2018.4.85
UDC: 338.48-611:728.83(439)
Abstract: In Hungary, there are a large number of built heritage. Of these, this current research focuses on the castles. Nowadays castles can be filled with many functions, such as schools, common lodging houses, hospitals or residential buildings. The most optimal form of usage is tourism utilization, such as museums, hotels, event venues. Organizing festivals is also a tool for this, it generates revenue for the castle, and makes it widely available to enhance the visibility and acquaintance of the venues. A festival is also intended to suffice the needs of tourists and local people, and these castles provide a suitable scene for this. Thus, the current research aims to present and evaluate the form of utilization of castles in which festivals are organized. The study aims to answer the research question through several case studies, that festivals contribute to the survival of the castles as they generate revenue and create more attractive destinations. To answer this question, a primary research method is needed where interviews with the owners of the venues and the festival directors come to the fore. In addition, the available secondary data are required that numerical support the generated revenue and number of visitors alike. In the end, the research will be carried out where both the utilization of the castles and the festival tourism will be of paramount importance and a joint impact assessment will be implemented.
Keywords: castle utilization, tourism, festival, heritage
GEOTOURISM IN BOSNIA AND HERZGOVINA - STATE AND DEVELOPMENT PERSPECTIVES
Emir Temimović, Amra Banda, Aida Korjenić, Ahmed Džaferagić
DOI: 10.35666/25662880.2018.4.99
UDC: 338.48:502.131.1(497.6)
Abstract: Geodiversity presents overall diversity of relief shapes, processes and the diversity of landscape. It basically consists of geological, geomorphological and pedological diversity. The most interesting for tourism valorisation are karstic areas that cover over 50% of the territory of Bosnia and Herzegovina. When it comes to geoparks, it is necessary to emphasize that such forms of protection have not yet been established in Bosnia and Herzegovina. The European Geopark Network exsist since 2000 and currently there are 140 geoparks in the 38 countries in Europe. Three geoparks stand out in our region; in Slovenia, Idrija and Karavanke (together with part in Austria) and Papuk in Croatia. Their main goals are promotion of geoheritage, protection of geodiversity and support of economic development through geotourism, with the inevitable participation of local communities. In the meantime, this initiative has been raised to a global level by including these areas in the newly adopted UNESCO program - International Geodetic and Geopark Program, which now has over 130 parks in 33 countries of the world. In our country, Blidinje Nature Park and the Protected landscape of Bijambare, have potential for becoming geopark. These parks would be based on promotion of the geological heritage, the geodiversity of the karst zone of Bosnia and Herzegovina, preservation of biodiversity and the protection of specific karst hydrography of this area. The plan for protecting these areas and potential admission to the European geopark network should primarily be based on a new legal framework and a plan that would include sustainable development of geotourism in Bosnia and Herzegovina.
Keywords: Bosnia and Herzegovina, geodiversity, protected areas, geotourism, sustainable development
A RESEARCH TO DETERMINE THE RELATIONSHIP BETWEEN THE ORGANIZATIONAL IDENTIFICATION OF THE EMPLOYEES IN TOURISM ESTABLISHMENTS AND THEIR TURNOVER INTENTION
Rüya Ehtiyar, Akin Aksu, Ömür Uçar
DOI: 10.35666/25662880.2018.4.111
UDC: 338.486.2-058.234.9:339.724(560)
Abstract: The purpose of this study is to reveal the relationship between the organizational identification of the employees in hotel establishments and travel agencies and their turnover intention. The research data were obtained from 275 participants working in hotels and travel agencies in Antalya. The data were analysed through descriptive analyses, and correlation and regression analyses. As a result of the analyses, it was found that there was a significant and negative relationship between the perceptions of the employees about the organizational identification and their turnover intention. As a result of the study, it was concluded that the organizational identification of the employees affected their turnover intention at a level of 5%.
Keywords: Organizational Identification, Turnover Intention, Employees of Hotels and Travel Agencies.
THE RELATIONSHIP BETWEEN ORGANIZATIONAL IDENTIFICATION AND LIFE SATISFACTION: A STUDY ON TRAVEL AGENCIES
Rüya Ehtiyar, Akin Aksu, Ömür Uçar
DOI: 10.35666/25662880.2018.4.123
UDC: 338.486.22:[111.4:394](560)
Abstract: The purpose of this study is to examine whether organizational identification has an impact on life satisfaction. Quantitative research methods were used in the study. Research findings have shown that there is a positive relationship between organizational identification and life satisfaction, and that organizational identification predicts life satisfaction.
Keywords: Organizational Identification, Life Satisfaction, Travel Agencies
THE WINE TOURISM OF HUNGARY FROM THE POINT OF FESTIVALS
Géza Szabó, Bence Závodi
DOI: 10.35666/25662880.2018.4.139
UDC: 338.48-61:642(439)
Abstract: In today’s tourism festival tourism which organized around various events play a significant role. The themes of these events move on a wide scale, thanks to this the supply of destinations, which build upon festival tourism, is complex and colourful. The central element of the wine gastronomy festivals is the wine, which is complemented by different services. These services and the programmes define the type of the wine and gastronomy related festivals. We determined four categories: wine festival, wine gastronomy, wine culture and harvest festival, which illustrate how these events want to satisfy the need of the guests. In the categories we can find numerous differences regarding the length, the turnover and the scope of the events. The primary aim of this research is the introduction and the tourism geographical analysis of the Hungarian wine gastronomy festival supply in 2017. During the research we had collected the Hungarian wine gastronomy festivals from different sources then, with the help of the compiled database, we defined the geographical characteristics of the supply. Thanks to our results we located the wine gastronomy centres of Hungary, which comparison with the reputation of wine producing areas among consumers could lead to additional interesting results. The proportion of the defined categories demonstrates well the trends of consumers. The distribution of festivals during the year is also the result of certain habits of the consumers.
Keywords: wine, gastronomy, wine tourism, festival tourism, Hungary
THE REPRESENTATION OF WOMEN IN HOSPITALITY JOURNAL EDITORIAL BOARDS
Delly M. Chatibura, Nametsegang Motshegwa, Montle, K. C. Siya
DOI: 10.35666/25662880.2018.4.149
UDC: 640.4:[655.3.066.13:070.432-055.2]
ABSTRACT: Despite their proven abilities as leaders, women continue to be marginalized at both local and global levels. Even in the academic field, the issue of gender disparity, which hampers women’s advancement in rank and responsibility, has attracted the interest of several studies for decades. In an effort to study the issue of gender parity, this paper documents the extent of women representation in the editorial boards of ten leading hospitality academic journals, reviewing the functions of women at various editorial levels. The paper builds upon previous research in tourism and hospitality and in the fields of management, marketing, medicine and economics, to name a few. To achieve this, an exploratory research design was used where manual data collection and quantitative analysis was employed. Some of the findings reveal that only 132 (of 624) editorial members were women, holding management, editor and other positions in the board: an important consideration that reflects the issue of gender disparity in hospitality journal editorial boards. The majority of these positions were held at professorial rank and were affiliated with American universities. Their presence on the boards, was mainly influenced by the size of the board, the age of the journal and the women’s research productivity.
Keywords: gender parity, hospitality field, academic journals
INADEQUATE ZONING IN PROTECTED AREAS OF BOSNIA AND HERZEGOVINA - CASESTUDY NP SUTJESKA
Edin Hrelja, Nusret Drešković, Ranko Mirić, Boris Avdić
DOI: 10.35666/25662880.2018.4.167
UDC: 338.48:502.131.1(497.6 NP Sutjeska)
Abstract: The subject of this work is inadequate zoning in protected natural areas in Bosnia and Herzegovina, case study - National park Sutjeska. Protected natural areas are under increasing anthropogenic impact, therefore their adequate zoning is the key to sustainable development and sustainable management. Recently, the performed zoning of the Sutjeska National Park, as well as most of the protected areas in Bosnia and Herzegovina, is inadequate and it is mainly established in order to exploit natural resources. As a confirmation of the above, it indicates that the zone III of protection level, where traditional economic activities are permitted, the construction of housing and tourist infrastructure, occupy a significant part in protected areas. General and specific geographical methods and techniques of research are used in this paper. The main focus is GIS method because throughout which is established significant database and maps of inadequate protection zones in the parks.
Keywords: zoning, inadequate, protected areas, Bosnia and Herzegovina, NP Sutjeska
ANALYSIS OF CONTEMPORARY TRENDS OF TOURIST MOVEMENTS IN SARAJEVO CANTON – CASE STUDY OF TOURISTS FROM ARAB COUNTRIES
Ranko Mirić, Nusret Drešković, Boris Avdić, Edin Hrelja
DOI: 10.35666/25662880.2018.4.176
UDC: 338.487(497.6 KS)(=927)
Abstract: Sarajevo Canton is by far the most visited tourism region in Bosnia and Herzegovina, considering that it has a share of over one third of all registered tourists in Bosnia and Herzegovina. Sarajevo is a leader also in the context of percentage of foreign tourists (over 85%). In the paper, certain elements of contemporary tourism movement are taken for analysis from the aspect of quantitative indicators, by method of dynamic temporal comparison. Special focus was put on tourists from Arab countries. For the purpose of getting valid indicators of tourist movement trends, authors applied the analytical approach based on monthly quantitative data. Papers objective is to point out temporal dimension of these elements within the taken period, through analysis of monthly values of number of tourists and nights during the five-year tracking of specific trends, as well as to determine annual tourist distribution. Besides comparison of monthly and annual data about tourist movement, the paper is peculiarly oriented toward recognition of trend related to tourists from Arab countries.
Key words: tourism, Sarajevo Canton, tourist movement, tourism trends, Arab tourists