TOURISM POTENTIAL RANKING IN AZERBAIJAN BY REGIONS THROUGH THE ANALYTICAL HIERARCHY PROCESS
Mürsel Kaya
İslam İslamzade
Mete Sezgin
Original Scientific Article
DOI: 10.35666/25662880.2022.8.29
UDC: 338.483.11:167.2(555)
Abstract: In recent years, it can be said that many types of tourism have emerged in Azerbaijan, as in the whole world. These types of tourism, which are important in diversifying tourism products, have proven their effectiveness in seeking innovation in tourism, increasing tourism awareness, keeping tourists away from noise and concrete life, natural environment and service quality. These types of tourism are developed in many regions of Azerbaijan and are actively used by tourists today. These types of tourism have an important place in the tourism potential of the country and regions. The main purpose of the study conducted in this direction has been determined as the discovery of the most prominent tourism region of Azerbaijan in terms of tourism potential with the AHP method. After the analysis of the data obtained, the region with the highest value in terms of tourism potential of the country was determined as the Baku-Absheron Tourism Region. The research has the quality to be a reference for future studies on this and similar subjects.
Keywords: Azerbaijan, Tourism Potential of Azerbaijan, AHP Method