IDENTIFYING THE ALTERNATIVE TOURISM POTENTIAL OF THE LAGOONS OF ÇUKUROVA DELTA
Erdinç Balli, Ayşe İpek Koca Balli
DOI: 10.35666/25662880.2016.2.182
UDC: 338.484:551.468.3(560.8)
Abstract: The objective of this study was to assess the tourism potential of the Lagoons of Çukurova Delta and their surroundings, and identify the different types of alternative tourism activities that could be possible in the region. To this end, the relevant literature was reviewed and observations were conducted in the region. In addition, SWOT analysis was used to identify the strengths and weaknesses of the region, in terms of alternative tourism, as well as opportunities and threats. According to the results, (1) botanical tourism, (2) birdwatching, (3) photo safaris, (4) wildlife observation, (5) trekking, (6) landscape viewing and (7) camping were identified as the major types of alternative tourism activities feasible in the region.
Key words: Destination planning, SWOT analysis, Çukurova Delta, tourism