CHANGING TOURISM MARKETING STRATEGY OF TURKEY FOR THE LAST 10 YEARS
A. Nurdan Tümbek Tekeoglu
DOI: 10.35666/25662880.2015.1.257
UDC: 338.486.3:007.2(560)”451.10”
Abstract: Tourism is one of the main income resources of Turkey and it increased to 34 billion 305 million 904 thousand USD in 2014 compared with 2013. It means 6,2 percent increase compared with 2013's figures. The increasing number of luxurous and modern hotels, the restoration and renovation of churchs and their opening to worship, increasing number of international conferences and meetings, the export of Turkish serials to many countries all over the world,the developing facilities of internet for booking, increasing numbers of tourism blogs and web sites, the special interest and strong communication of the government and other institutions to other regions like Middle East and Africa, increasing number of marinas, strong advertising and PR campaigns of Turkish Airlines and the government, the promotion of new destinations in Turkey, many marinas,attracting gastronomy possibilities are only few factors of the changing marketing strategy of Turkey.This paper is explaining the new strategic approachs to tourism and its results in the last 10 years.
Key words: Tourism, Tourism in Turkey, marketing strategy