DESTINATION MANAGEMENT COMPANIES (DMCs) IN CROATIA AND THEIR IMPACT ON THE REDUCTION OF SEASONALITY
Maja Donadić
DOI: 10.35666/25662880.2015.1.352
UDC: 65.012.32:338.48-31/-4(497.5)
Abstract: The tourism and hospitalityindustry faces a problem of seasonality everywhere in the world. Croatia as a tourist destination has a strong seasonality and it is recognized primarily as '' The sun and the sea'' destination. One of the possibilities to reduce the seasonality is a development of new tourism products in the periods out of peak season. An attempt to overcome the seasonality could be development of Destination Management Companies (DMCs), specialized receptive tourism agencies that create and place an offer of complex tourist products or packages, tailored to the needs of tourists, especially during periods out of peak season. This paper reviews these issues by analyzing the level of development of tourism products of Destination Management Companies (DMCs) in Croatia and their possible impact on the reduction of seasonality in Croatia.
Keywords: Destination Management Company (DMC), travel agency, seasonality, Croatia