CITY BREAK TOURISM IN BOSNIA AND HERZEGOVINA – CASE STUDY OF SARAJEVO AND MOSTAR
Alma Pobrić, Amra Banda, Amina Sivac
DOI: 10.35666/25662880.2015.1.370
UDC: 338.48-44(497.6 Sarajevo/Mostar)
Abstract:Urban tourism in general with multi-functional nature has a long tradition. Culture and its heritage is confirmed as one ofthe most important motivation for city trips. A large number of tourists are usually attracted by historic city centres. Elements such as the welcoming attitude of locals and market trends are becoming more important for tourists. Cities in Bosnia and Herzegovina can offer both culture and an asset of mentioned positive intangible elements.City break travel has become one of the key drivers of the European tourism growth in recent period. Nowdays, city break tourism is a very important part of the tourist market in Bosnia and Herzegovina. However, our knowledge of this important market segment remains relatively poor. Little empirical data specifically relating to city break trips currently exists. In order to set the context for the research, this paper first defines city break tourism and analyzes its main characteristics in Bosnia and Herzegovina. A case study approach is used, with the tourist offers in Sarajevo and Mostar being the main focus of the research. As a research framework, comparisons between the mentioned cities and a suggestion for the city break itinerary will be given.
Key words:city break tourism, tourist trends, travel patterns, tourism destinations, Sarajevo, Mostar