VERNACULAR REGIONS AS A DETERMINANT FOR DEVELOPMENT OF CREATIVE TOURISM IN BOSNIA AND HERZEGOVINA
Snježana Musa, Željka Šiljković, Azra Čelik
DOI: 10.35666/25662880.2015.1.601
UDC: 338.482:005.591.6(497.6)
Abstract: Creative tourism is an escape from unvaried offer and mass cultural tourism. It is based on direct encounters between ―tourists‖ and ―locals‖ with exchange of authentic experiences. This fact indicates its relationship and reliance on specificity which is manifested by separation of the vernacular region. Creative tourism was recognized as a selective form of tourism twenty years ago, but in this area it has just begun. An important role for a good plan of tourism developing in certain tourist destination, especially for the problem of seasonality, plays the valorisation of the cultural and historic heritage. Since the intangible heritage is the base of creative tourism, the customs, beliefs, games, gastronomy, embroidery, dance, crafts and other skills are the key elements of modern tourism demand. There is no mass tourism or selective tourism offer in Bosnia and Herzegovina. Creative tourism could be developed and based on the distinctive vernacular regions. Separating the vernacular regions is an important issue which will be discussed about by the authors in this paper at the level of only recognition, by using the survey method. Based on the results, this paper will present the determinants and potentials for the development of creative tourism. Problem on the way of development is the need of recognizing that potential by the local community, making a strategic plan, but also building the awareness of local people about the potential and possibilities of valorisation of the same in terms of tourism offer. It is necessary to educate the local population for the purpose of this type of tourism.
Key words: creative tourism, intangible heritage, vernacular region B&H, education